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Make Faces With These 12 Kid-Friendly Makeup Brands

Affordable, safe, non-toxic makeup just for kids — so you can have your own makeup bag back.

Sarah Burns · 7 days ago

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Make-It-Up

Makeup play is a normal part of childhood development, and a great way to build dexterity (just ask anyone wearing cat eyeliner). Playdates at Sephora get really expensive, really quickly, so here are twelve affordable, totally non-toxic, safe-for-sensitive skin brands for any beginner cosmetologist.

1. No Nasties

No Nasties

As you might guess from the name, No Nasties is real, all natural, cruelty-free makeup, specifically created with super sensitive, allergen-prone skin in mind. The No Nasties makeup line includes shimmery eyeshadows in pastel shades, a shimmery sheer, dusty rose blush, and a sheer, light pink lip balm.

2. Petite n’ Pretty

Petite 'n Pretty

The brainchild of Sam Cutler, whose resume includes MAC Cosmetics and Estee Lauder, Petite n’ Pretty was created to help answer the question, “what’s the best makeup to give my kid so they stop stealing mine?” The result is real, high quality makeup that’s nut-free, as well as dermatologist-, ophthalmologist- and pediatrician-approved. With hydrating, shimmery lip balms and sheer but buildable colors, this brand is perfect for anyone with sensitive skin and eyes who still wants to experiment — without the irritation commercial adult brands can cause.

3. Crayola Beauty

Crayola Beauty

Yes, your favorite forbidden snack as the weird kid in class has released a makeup line! Crayola offers up real makeup in the colors of all your favorite crayons, with color payoff that lives up to its name. The line includes a shimmery, mermaid themed eyeshadow palette, and lip/cheek/face crayons that look exactly like actual crayons!

4. e.l.f. Cosmetics

e.l.f. Cosmetics

A drugstore staple, e.l.f. Cosmetics are marketed for adults, but their vegan, non-toxic, cruelty-free formulas make them perfect for anyone looking to experiment with vibrant pops of color. Whether you're trying out color on your face for the first time, or just trying to master blending out the perfect cut crease, this super affordable brand will be your new go-to.

5. Klee Naturals

Klee Naturals

Klee Naturals embraces the beautifying power of nature with their line of mineral makeup. Free from artificial dyes and parabens, Klee Girls Naturals Mineral Makeup offers soft, sheer powders that leave a hint of color, or a vibrant shimmer that’ll leave you glowing like Mother Earth.

6. Pure Poppet

Pure Poppet

Aussie-based company Pure Poppet features a variety of all-natural products, including hair chalk, lip balms, and loose powders that can be mixed with water to make face paint! The vibrant packaging with bold geometric patterns is perfectly giftable, and their multipacks make great party favors.

7. E.M. Kids

E.M. Kids

Established as a line of all-natural cosmetics and other skin-pampering treats geared towards adults, Elegant Mineral’s line of play makeup is dye-free, with colors specially selected for their versatility on every skin tone. Each power is vibrantly, generously pigmented, and a little goes a long way, meaning you’ll have hours of playtime creating new signature lewks.

8. Make-It-Up

Make-It-Up

Make-It-Up was created by a mom for her own kids who would watch her put on her own makeup, and longed to do the same. The fold out kits contain bright, bold colors, with glittery lip glosses, a built-in mirror, and applicators, which all folds up neatly inside when playtime is over. Make-It-Up also offers a line of completely pretend makeup (fakeup?) which looks and feels just like the real thing, without leaving a mark.

9. The Crayon Case

The Crayon Case

Raynell "Supa Cent" Steward, founder of The Crayon Case, is on a mission to open up beautiful possibilities. The Crayon Case offers vibrant palettes that encourage newbies and pros alike to explore not what they “should” look like, but what they could look like. And the cool, school-supply-inspired packaging is just the icing on the cake.

10. FCTRY

FCTRY

Where would we be without Unicorn Snot? Someplace a lot less glittery and colorful, that’s for sure. These pretty, subtle lip glosses in unicorn colors are a sweet way to let makeup newbies play with shine and shade. And don’t worry – no unicorns were harmed in the making of this product. In fact, it’s totally vegan and cruelty free!

11. Nailmatic

Nailmatic

Nailmatic makes gentle, water-based nail polish for kids free of worrisome ingredients like phthalates and formaldehyde. Best of all, these shades come off with soap and water, so you can skip the harsh, smelly polish removers. Nailed it.

12. STMT

STMT

Part style statement, part science experiment, the DIY Cosmetics Kit from STMT lets kids mix, test, blend, and create their very own makeup essentials. The kit comes with ingredients, pigments, and cases for mixing your own blush, gloss, fragrance mist, and shimmery shadow. Why wear someone else's colors when you can make your own?