The Best Toys for Kids Right Now
Picked by CAMP Counselors. Tested by real kids.
Picked by CAMP Counselors. Tested by real kids.
Updated regularly — because great toys don't wait for anyone.
Our cutest pick of the week.
Hello Kitty has earned icon status for a reason. Whether your kid is discovering her for the first time or already has a favorite Sanrio character, this collection is packed with playful finds that never seem to stay on the shelves for long.
Why we love it: Equal parts adorable, collectible, and gift-worthy. Best for: Anyone who believes you can never have too much Hello Kitty.
Some toys entertain. Others become entire worlds.
Calico Critters have inspired imaginative play for decades with beautifully detailed animal families, cozy homes, and charming little accessories. Every new character is another chapter waiting to be imagined.
Why we love it: Beautifully made collectibles that inspire endless storytelling. Best for: Ages 3+.
Cute enough to display. Squishy enough to squeeze.
We don't make the rules — kids just love dumplings. These little guys are soft, squeezable, and absolutely irresistible to anyone under the age of ten (and honestly, several people over it). Collectible, giftable, and the kind of thing that starts as one and somehow becomes twelve. You've been warned.
Why we love it: Equal parts adorable and addictive. A perfect add-to-cart impulse buy that kids will actually treasure.
The toy that's been cool since your childhood and somehow got even cooler.
Ask any CAMP Counselor and they'll tell you — nothing brings a group of kids together faster than a hacky sack. No batteries, no instructions, no screen required. Just toss it, kick it, and watch even the most reluctant kids get competitive within thirty seconds. Genuinely fun for ages 5 and up, and one of those rare toys that works just as well in a backyard as it does in a living room on a rainy Tuesday.
Why we love it: Simple, social, and endlessly replayable. The original screen-free obsession. Best for: Ages 5+
The internet has opinions. Your kid has opinions. Your kid’s friend has very strong opinions. We get it.
Here’s the thing: we’re also a toy store. A really good one. And our CAMP Counselors have a front-row seat to what kids actually love. They’ve watched hundreds of kids pick up hundreds of toys, play with them, come back to them, and occasionally refuse to put them down.
They’ve got the credentials. And by credentials, we mean hundreds of tiny, very opinionated toy testers.
Some toys entertain. Others become entire worlds.
Calico Critters have inspired imaginative play for decades with beautifully detailed animal families, cozy homes, and charming little accessories. Every new character is another chapter waiting to be imagined.
Why we love it: Beautifully made collectibles that inspire endless storytelling. Best for: Ages 3+.
Cute enough to display. Squishy enough to squeeze.
We don't make the rules — kids just love dumplings. These little guys are soft, squeezable, and absolutely irresistible to anyone under the age of ten (and honestly, several people over it). Collectible, giftable, and the kind of thing that starts as one and somehow becomes twelve. You've been warned.
Why we love it: Equal parts adorable and addictive. A perfect add-to-cart impulse buy that kids will actually treasure.
The toy that's been cool since your childhood and somehow got even cooler.
Ask any CAMP Counselor and they'll tell you — nothing brings a group of kids together faster than a hacky sack. No batteries, no instructions, no screen required. Just toss it, kick it, and watch even the most reluctant kids get competitive within thirty seconds. Genuinely fun for ages 5 and up, and one of those rare toys that works just as well in a backyard as it does in a living room on a rainy Tuesday.
Why we love it: Simple, social, and endlessly replayable. The original screen-free obsession. Best for: Ages 5+